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What is Blue Magic?

Blue Magic is an American ethnic hair care brand that was founded in 1942. Originally the brand only had one item, Blue Magic Pressing Oil. The product line now includes a range of hair care items, primarily conditioners, to meet the needs of ethnic consumers. The brand’s Original Blue Magic Conditioner Hair Dress continues to be the number one selling ethnic hair conditioner.

In 1972 Blue Magic conditioners were developed in part to be a more affordable alternative to the industry’s leaders at the time. Petrolatum based products had already proven to be an effective conditioner for most ethnic hair types. Blue Magic made them more affordable to the everyday user. Instead of using the more unique metal containers, Blue Magic opted to have larger, plastic containers to last longer. Still today Blue Magic boasts the best value per ounce of any leading brand.

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